Strategy - Lighthouse Search and Strategy

Women’s sport is good business.

Women’s professional sport is exploding. Brand leaders have an immense opportunity to get in early, create impact, drive brand affinity and engagement that will ultimately move their business forward.

But the sport ecosystem for women is broken. Girls drop out of sport at 2X the rate of boys. Meanwhile consumers and shareholders are demanding that brands take more purposeful action to support women. That’s where we come in.

WHO DO
WE WORK WITH?

Brand leaders who are looking to drive more revenue, value and innovation through women’s sports.

What we do.

We solve brand problems in this new sport landscape with strategies made for women by women. We help brands define a clear strategic path forward in women’s sport. We use brand intervention to create big ideas that deepen your brand’s connection with your consumer, maximizing long-term investment and value. Our brand planning drives both business and social impact.

HOW WE DO IT:

We listen.

We help brands get closer to their consumers by the simple act of listening. The voice of the female athlete/consumer is at the forefront of every decision we make.

We act.

We turn insights into big, ownable ideas anchored in your brand’s values. Ideas that create brand differentiation.

Why should brands care?

An investment in girls sport today will help create a thriving sports ecosystem tomorrow. It’s the right thing to do and it’s good business.

What makes us different?

We are female founded with a collective 50 years of experience in sport and consumer led strategy. We are hands on, nimble and cost-effective. Our strategies and creative thinking drive results.